Anna Meadows started her career in advertising in London with Lowe Lintas before moving to Sydney in 2000 where she worked as Client Service Director at Lowe Hunt. She has worked with some of the world’s largest advertisers (e.g. Nestlé, Unilever, MasterCard, CBA) in developing communications strategies for their many brands.
Anna has a wealth of consultancy experience advising a diverse range of companies including The Harry M Miller Group (Telstra Stadium naming rights, Big Brother), McCann Erickson, Jack Watts Currie (Yahoo) and Draft Worldwide in the areas of research, marketing and brand and communications strategy.
In her role as Director – Millward Brown Firefly Sydney, Anna had direct experience of devising and implementing large and ongoing qual and quant research projects for clients including HSBC, Coca Cola, L’Oreal, Diageo, Disney Channel and The Australian Wool Institute. Anna was awarded by the Millward Brown network for her work in providing seamless qual / quant solutions to Clients.
In 2010 Anna relocated to Singapore with her family and whilst in Singapore has worked with Firefly MB (formerly Millward Brown Firefly) as interim Head of Qualitative. Sycamore (Singapore) was formally established in 2012 with foundation Clients: The American Hardwood Export Council, Millward Brown Singapore, IPAF and Pacific Magazines. Anna is also a Unilever accredited research lead for marketing and technical insights and a regional mentor for Insight Asia.